Discovery Islander
Display Advertising Info
The Discovery Islander is your most effective method for reaching residents of Quadra Island, Read Island and Stuart Island and the Outer Discovery Islands.
Published bi-weekly, the Discovery Islander is distributed by mail to 1,200 post office boxes across the Discovery Islands.
The paper is also available on newstands in the major grocery stores on Quadra Islands.
Our total print run is 1,400 copies per edition.
Deadlines are every second Monday see coming deadlines here> New display ads should be booked before the deadline with copy following no later than the end of the next day (Tuesday).
For complete information about advertising in the Discovery Islander Download and read our Media Kit (PDF)
To submit classified ads click here>
Display Advertising Options
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Classified Ads
For information on submitting and paying for classified advertisements Click here >
Flyers
Distributing your flyer or newsletter inserted in the Discovery Islander is the best way to make sure your investment works. Most seperate flyers don't even make it out of the Post Office door, every day thousands of flyers are left in the recycling bins, but the Discovery Islander is taken home by just about everyone. Contact us for quotes on printing and distribution of inserted flyers.
Options
25% one time setup fee for new ads unless artwork supplied to our specs.
Spot Colour Available, add $50 per colour.
If you wish to submit your own ad layout, please read our ad specifications below.
Non Profit Societies and organizations from the Discovery Islands receive a 15% discount.
Ad Specifications
The DI prints in black and white only. Colour versions of ads may be submitted for online editions.
Digital files: GRAYSCALE in Adobe InDesign (up to CC), Adobe Illustrator, EPS or Acrobat PDF files.
Photo formats: .tif, .jpg, or .psd (please flatten layers), GRAYSCALE at 300 dpi.
FONTS: Include all fonts or convert type to paths/outlines, and/or flatten layers.
Files UNDER 10 MB: Send as email attachments below 10 MB.
Files OVEr 10 MB: Please use DropBox or a similar online service, or submit a file on a thumb drive.
Artwork specifications
Electronic files are preferred. Hard copy artwork may be submitted for scanning.
Photographs may be submitted as B&W or colour prints.
Digital photos should be submitted as high resolution .jpg files.
(If in doubt, please submit original files from your camera.)
Please pass this information on to your graphic designer or contact us to discuss your design needs
Tips for Designing a Print Ad
We want you to look your best! That’s why we offer professional design to deliver maximum impact and sales results. To create effective ads, we work closely with our advertisers and encourage their participation in the creative process. Here are some things to consider in developing your ad:
1 • Identify your target market
Who is your ideal customer? If, say, you sell home fire extinguishers, chances are it’ll be homeowners with families who are most interested in your product. Pinpoint your audience to make your messaging meaningful and direct.
2 • KEEP YOUR AD SIMPLE
A clear message is a simple one. Write copy that sums up the benefits of your business or product. For home fire extinguishers, a tag line might be ‘Fire Prevention: It Keeps Your Family Safe.’
3 • IDENTIFY the benefits
A benefit is the customer’s emotional response to your product. Customers don’t really need fire extinguishers in designer colours. But suggest how much better they’ll sleep at night thanks to your monthly maintenance
program – well, now you’re selling something they want!
4 • FINISH WITH A call to action
It can be as simple as this: ‘Call us today. You’ll all sleep
better tonight.’
5 • AN ADVERTISING PLAN and BUDGET
The experts say the key to successful advertising is repetition, repetition – did we say repetition? Plan an ad schedule and budget that places smaller ads more frequently, instead of larger ads once or twice a year. Keep your product or business visible!
6 • ad templates for updated content
Many of our advertisers ask us to create a template for their ads –
a design that stays the same but offers space for new content
issue to issue. Real estate businesses, stores with week-to-week specials,
and entertainment venues all make use of this service.
Need help with your ad plan? Contact us for a chat and a quote!
For more ideas and information see our complete Media Kit (PDF)
